Discover Aspinal of London

Aspinal at Work: Fearn about Town


From hat boxes to briefcases, leather satchels to totes - behind ever successful woman is the handbag she couldn't leave the house without. We sat down with Fern, the woman behind Fern About Town, to talk handbags, success and motivation.

Fearn About Town

Which items do you always keep in your handbag?

I live in London, so the one thing I never leave the house without is an umbrella. I don't tend to carry a make-up bag, but I do like to have a lip balm and maybe a lipstick if I have something on in the evening.

If I'm honest, there is probably an old dinner receipt or two hidden away in there too!

Fearn About Town

What motivates you?

I love writing and it's something I do a lot of day-to-day. It's also one of the reasons I began my blog. In both cases, it's really rewarding to see my ideas in the public domain.

Fearn About Town

What is your 'pick' from the Aspinal selection a why?

My Aspinal pick is the Large Lottie bag. It's a classic shape and fits everything I need on-the-go. The taupe leather makes it a great transitional piece that will work with my wardrobe season after season. The envelope pocket on the back is also useful for quick access to my oyster!

Why is looking your best in your working life important to you?

"Dress for the job you want, not the job you have" - I think there is probably some truth in that.


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