Our first collection for 2024, 'South Downs Sunrise' sees a return to our countryside home, rediscovering the creative influence of the South Downs National Park for the new season. Taking inspiration from the beautiful and varied landscape of the Downs, the collection showcases the colours, textures, and natural wonder of this celebrated pocket of rural England.
In the heart of the national park, the top floor of Aspinal's Head Office houses its design studio, with floor to ceiling windows providing its designers with a cinematic view of the Downs' skyline, sunrises, and sunsets. From the pretty wash of delicate pinks and blues in the sky above Cowdray Castle on an early spring morning, to the deep, burning oranges on the skyline at sunset, a watercolour of elegant, striking shades paints the landscape.
Exploring a series of photographs shot across the South Downs, our design team selected the landscapes most beautiful colours and distilled them into a sophisticated, natural palette, perfectly made for springtime. In harmony, these shades come together like a rush of fresh, clean air; gracefully reinvigorating the wearer's wardrobe for the season ahead.
Sampled from the skies, Caspian Blue, Burnt Orange, and Cornflower Blue achieve a muted, soft, palette of wearable pastels just in time for spring. Radiating the deep heat of the raging sun, Burnt Orange is balanced by Caspian Blue, which captures the evening sky's rich tone to bring depth and shade to the palette. Invitingly serene, notes of Cornflower Blue feel like a relaxing exhale, an understated mid-blue to reflect the liminal time between night and day. Launching for Valentine's Day, Rose Pink, Oyster Lizard, and Ivory Tweed combine for a trio of elegant and feminine shades, introducing hopeful romance to the changing season.
South Downs Sunrise debuts three new silhouettes into our handbag collection: Resort Weekender, East West Tote and Micro Molly Bag, each designed in a classic pebble leather finish, bringing an elegant aesthetic for the switch towards springtime.
Our first women's holdall, the Resort Weekender is made for a lifetime of sophisticated adventure. With a refined, feminine aesthetic, considered design details elevate the bag to luxury status, including signature Aspinal hardware and contrasting white stitching around the handles, zip, strap, and base corners. A subtle nod to our shield logo, shield-shaped handle attachments sit proudly on the bag, elegantly framing Aspinal of London gold embossed branding to the front. Internally there's ample room for everything needed for a short break, with the Resort Weekender's softly structured silhouette creating a truly spacious body. Zip and slip pockets to either side offer ideal storage for easy access to smaller items, eliminating the need for the wearer to carry a separate smaller bag. The Resort Weekender can be carried top handle, or effortlessly worn handsfree using the adjustable, detachable strap.
East West Tote
A modern take on the staple tote bag, the new East West Tote is a stylish must-have for everyday wear. Designed with an intentionally understated simplicity made for complementing a variety of personal styles, while long straps allow the tote to be worn comfortably under the arm, ideal for long days spent running errands or between meetings. The perfect, effortless tote for life on the move, the East West Tote features an open top design secured by a magnet closure, making accessing possessions frictionless. Internally, a zip pocket and two phone-sized slip pockets achieve ideal handbag organisation.
Micro Molly Bag
Measuring just 10cm across, our new Micro Molly Bag captures the playful, cute aesthetic of micro-bag style delivered with signature Aspinal elegance. A traditional saddle bag presented in miniature scale, the Micro Molly is finished with Aspinal shield hardware to the front, radiating recognised luxury from the bag's petite frame. With just enough space to fit a card, lipstick, house key, and Airpods, the fun yet sophisticated design is perfect for carrying the essentials. Styled off the shoulder or crossbody, the bag's size allows it to sleekly complement an additional larger bag if desired. Worn crossbody, the Micro Molly Bag not only accessorises, but becomes a part of the wearer's outfit, for a modern, hands-free look grounded in luxury heritage.