Discover Aspinal of London

Guest Edit: Elle Blakeman, Editor of Canary Wharf Magazine


Editor of Canary Wharf Magazine Elle Blakeman talks to us about trends, life as an Editor and what Canary Wharf has to offer shoppers.

What do you think will be the biggest trends this AW?

One of the biggest trends this AW will be shearling and thick cosy knits, such as those seen at Burberry Prorsum and Oscar de la Renta. Another big trend will be bright colours -Schiaparelli pinks and neon greens - which I'm really excited about; my Autumn/Winter colour palette is usually quite subdued, so it will be great to add a flash of colour to cheer up the dark days.

What's your favourite place to visit in Canary Wharf?

My favourite place to visit in Canary Wharf is Taylor St Baristas - an independent coffee shop at the bottom of my building (One Canada Square). They do the best coffee and walnut cake in the world. I also love Canada Square Park - in the summer they have huge screens that show everything from Wimbledon to the Tour de France, and in winter it suddenly turns into an incredible ice rink where you can skate surrounded by all these imposing financial buildings.

Elle Blakeman with Mariya Dykalo, Aspinal's Creative Director

What makes Canary Wharf different from other shopping destinations?

Canary Wharf has a really great edit of shops - it's a nice mix of luxury and high street which means you can get pretty much anything you need here. I always do my Christmas shopping here as I can get everything done in one afternoon. It's also much less stressful than other London shopping destinations - there's parking, and the malls are so easy to get around. Plus, it's all underground so you don't ever need to worry about getting caught in the rain.

What are you coveting from the Aspinal AW collection?

I love the new Sofia bag in navy, the gold detailing is super chic and I can fit a lot in it, which is really helpful as I tend to carry the world around with me. I also love the new Cashmere Scarves which will be great for winter and go with everything.

What advice would you give any aspiring editors out there?

Read! I always tell aspiring editors to read as much as they possibly can - everything from free newspapers to monthly glossies - it will help you to understand what sort of tone you enjoy and what areas you should be looking into. Also be prepared to turn your hand at anything and apply for lots of different positions, you may want to be a fashion editor one day, but it helps to know about other aspects of the industry.

What's your typical day like?

I will often start my day with a breakfast meeting - either catching up with PRs to discuss their latest news - or a features meeting with my team. Around Fashion Week things can get quite busy and I am often in and out of the office with shows and appointments, however I have a really great team behind me on the magazine which helps a lot. Over lunch, I will try to head to the Reebok gym for a spin class, but sometimes if I'm feeling lazy (and it's not raining) I'll grab a salad and head to one of the parks by my office. Afternoons are usually spent writing or editing copy for the magazine, and after work I will either go to a work event or go out to dinner with friends.

What have been your career highlights so far? Any pinch-me moments?

I'm very lucky in that my job has given me lots of amazing moments. Last year, I got to test drive the new Aston Martin V12 Vantage in Palm Springs, which was so much fun. I've also got to meet some really inspirational people - earlier this year I interviewed David Bailey and Carolina Herrera; Carolina was so lovely, while David Bailey was absolutely terrifying to interview, but brilliant and really funny - definitely not one I'll forget in a hurry.

Are you looking forward to seeing the new-look Aspinal Store in Cabot Place?

I can't wait to see the new store - it's close to my office so I'm already a frequent visitor on my lunch breaks - I'm really looking forward to seeing the new A/W collection in store - there are several pieces that I have my eye on already…

What's Happening in Canary Wharf?

29th August - 8th September:Aspinal of London's Canary Wharf store will be closed for refurbishment

30th August - 3rd September: Pop-up shop in Canada Place

4th September - 7th September: Pop-up shop in Jubilee Place

9th September: Aspinal of London store reopens


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