As we get set for LCM, Aspinal of London, chat with up and coming model, Johan Johansson to get his insider's view on the male fashion industry, from how he got into modelling to what part of LCM he's most excited about…
How did you get into modelling?
I was scouted at LAX at first. I thought it was a joke and didn't give it much of a thought, but a few months later I was scouted twice in Sweden. I decided to give it a go, since I was tired of living in my home town. Next thing I knew, I was on a plane to do Milan's catwalks.
What would you be doing if you weren't a model?
I either would have tried to make it as a musician or I would have gone to work for environmental/animal charity.
What are you most excited about LCM?
Living in London, I love the creative buzz during LCM in the city. You get to discover new designers and keep up with the latest trends. London is so great at setting the trends. It's always a pleasure to walk the shows here.
What is your personal style secret?
My personal style secret would have to be mixing unique vintage accessories with modern style clothes.
What do you never leave the house without?
The one thing I never leave the house without my keys.
How would you describe your style?
I don't have a particular style; I like to go as I feel. I can go from wearing a 40's style suit one day to wearing leather trousers the next.
Where is your favourite place to shop?
I shop in a range of places. I love Gucci and Dior as much as I love Brick Lane and flea markets in Brooklyn.
What is on your Aspinal of London wish list?
I have a taste for vintage accessories, but I always have to carry a lot of material with me, from my portfolio to my iPad, so it's not easy to find nice quality bags designed for busy men on the road. I love Aspinal of London because they make luxurious, but trendy designs. So I would put the Large Mount Street Bag on my wish list.