A declaration of pure British patriotism, our stylish and practical Brit Collection ranging from bags to key rings is the perfect way to show how proud of Britain you are! Available in store and online, our Brit collection makes the perfect gift for friends or as treat for yourself!
We think it's great to be British. Over the past year we've seen some fantastic events in Great Britain, filling us with pride and giving us a reason to celebrate!
The London 2012 Olympics
A year on, and we're still buzzing from the excitement of the Olympic Games! Being granted the honour of holding the Olympics in London was a huge achievement for us... 3rd place with 65 medals..
Last weekend's Anniversary Games saw three days of athletics, with IAAF Diamond League action on Friday evening and Saturday afternoon, featuring the return of many Olympic champions, and a third day of action on the Sunday dedicated to showcasing the Paralympic champions of 2012.
Tour de France
It was a proud moment for British sport and cycling when Bradley Wiggins became the first British rider, since the race began in 1903, to win the Tour de France.
The Queen's Diamond Jubilee
The Queen celebrated her Diamond Jubilee, marking the
occasion with a magnificent flotilla of boats which glided down the Thames past
some of London's most iconic landmarks. The nation celebrated in turn with
hundreds of street parties, barbecues and metres and metres of bunting.
The Royal Baby
The birth of HRH The Prince of Cambridge was much anticipated, not just by Brits, but all over the world. Prince George Alexander Louis was delivered at 16:24 BST at St Mary's Hospital in Paddington, weighing 8lb 6oz. The Duke of Cambridge said in a statement the couple "could not be happier", and we're happy too.