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It's an exciting development for us to be working with Aspinal
as their new brand ambassadors, as we have been wearing the brand
for several years. Aspinal have a beautiful bag for every occasion,
and have regularly been our handbag accessory of choice at many red
carpet and formal events. It's very difficult to choose a
favourite.
Aspinal as a brand offers an easy elegance and modern luxury, which
is very much in line with our own style. We are excited for the
advertising campaign to launch, as the team have created something
very cool and iconic. And we are also looking forward to some of
the other exciting moments that will be shared later this year.
Watch this space…
Love Eliza and Amelia x
Founder and Chairman of Aspinal of London
For our first campaign, I wanted to juxtapose the obvious with a
nod to the 1960s, an era we all love and that in my view suits the
Spencers' iconic look perfectly.
A nostalgic scene of a summer cottage and garden, it has to be
wild, beautifully unkempt, and off the beaten track hidden away at
the end of a country lane.
The kind of magical place where you might have found a couple of
rock legends or artistes hiding away for a private and lazy
weekend.
I don't think you could find anyone better to represent English
elegance than the Spencer sisters. Individually, and even more so
together, they reflect everything we associate with quintessential,
understated English style. From the classic elegance of Hepburn and
Taylor to the English rose girl-next-door, the girls capture
everything that defines Aspinal: timeless style, stunning elegance,
but a spirit that is relatable, democratic and Brit cool.
We've dressed Eliza and Amelia for a number of occasions, and it's been a joy to develop our relationship.
Aspinal's accessory collection sits at the heart of the campaign, with timeless yet versatile pieces that reflect the sisters' personal style. From structured silhouettes to vintage-inspired details, each design complements the relaxed elegance of the setting and feels perfectly in step with Lady Eliza and Lady Amelia's modern take on heritage dressing.
Born in the UK and raised in South Africa, Lady Eliza and Lady Amelia Spencer made their UK society debut in 2011 and now reside in London, where they have established themselves as successful models and fashion icons. Their versatility has seen them work with internationally recognised luxury brands, while polished red-carpet appearances, most recently at the British Fashion Awards and Cannes, have cemented their reputation for timeless style and contemporary elegance.
To mark the partnership, Aspinal reveals a dedicated campaign featuring the sisters in an unexpected, nostalgic look back at the 60s. Imagining a summer weekend away in the English countryside, the campaign is shot in an unkempt rustic cottage surrounded by an overgrown wildflower garden not far from Aspinal HQ. The setting evokes the rebellious glamour of the unspoiled 1960s countryside: hidden away, relaxed, lived-in, and deeply romantic. Eliza and Amelia are clearly at home, comfortable and at ease, the natural bond of the sisters echoing the free spirit of icons of a bygone golden era. Modern muses that echo the past affectionately - for a contemporary age of British luxury with an Aspinal vintage twist.
The collaboration will continue to evolve as the year progresses, with more spectacle, style and surprises to be revealed. United by a reverence for style and sophistication, Aspinal and the Spencer sisters are together crafting a new chapter in the story of modern British luxury.
As the summer unfolds, the Spencer sisters will wear pieces from Aspinal's 'The Great British Season' collection, crafted to complement the most iconic moments in the British summer calendar. Whether at Ascot, Wimbledon or the Serpentine Summer Party, the collection reflects the charm, colour and quiet ceremony of the season.?
It's an exciting development for us to be working with Aspinal as their new brand ambassadors, as we have been wearing the brand for several years. Aspinal have a beautiful bag for every occasion, and have regularly been our handbag accessory of choice at many red carpet and formal events. It's very difficult to choose a favourite. Aspinal as a brand offers an easy elegance and modern luxury, which is very much in line with our own style. We are excited for the advertising campaign to launch, as the team have created something very cool and iconic. And we are also looking forward to some of the other exciting moments that will be shared later this year. Watch this space… Love Eliza and Amelia x