For her second limited edition accessory, Mariya chose an
Aspinal of London icon: the Heart Keyring, which has been a
bestseller since its launch in 2013. The heart symbolises love,
friendship, and solidarity, making it the perfect piece to re-work
for this charity initiative. Designed to be attached to keys or
used as a charm for bags, this piece has been embossed with
#StandWithUkraine to demonstrate solidarity with the plight of the
people of the country. Blue and yellow leather represent Ukraine's
flag, allowing the wearer to subtly signify their support for the
men, women and children who are suffering as a result of the
conflict.
The #StandWithUkraine message was included specifically to
support DATTALION, a charity Mariya has been involved with
since its inception and to which proceeds of the Heart Keyring will
be donated.
Founded by Ukrainian Valentina Synenka, Dattalion allows the
people of Ukraine to create unedited raw and most importantly, true
and real-time footage of exactly what is happening in the country,
so that footage can be accessed by international media outlets and
serve as a historical archive and be the basis for war crimes
proceedings. It helps people trace displaced loved ones and is a
vital source of communication within a war-torn nation. Dattalion
helps fight the misinformation that is being propagated and shows
the truth of the war, as witnessed by those suffering in
Ukraine.