Which part of your job do you enjoy the
The design process is by far the best part for me as I really
get to engage my creative side with it. Every cookie and cake you
see starts off in my head as an idea and then there's a whole
process involved in getting it out of my head and turning it into a
real product. I usually dedicate a night every week once the team
has gone home for the day to get creative in the kitchen and try
out any new ideas. There's a lot of trial and error involved but
there's just no better feeling than when I get excited about a
design and it works out. Plus we get to eat all of the errors and
samples we make so that definitely adds to the enjoyment!
What is your favourite thing to bake?
That's a tough one! I love to bake anything and everything but
macarons are definitely the most challenging thing we bake in the
kitchen so that also makes them the most rewarding when they work
out. They also tend to get a lot of "ooohs" and "aaaahs" which
makes them all the more rewarding.
What is your personal design style?
It's funny because the Baked by Steph aesthetic is very much a
bright and colourful affair with lots of embellishments whereas I
would describe my personal design style as quite minimalist and
tonal. I think the brand is a way for me to manifest the more
colourful side of my brain that I may not be so confident to
explore personally and I take great enjoyment in that.
Where do you seek inspiration?
Quite honestly, everywhere. Of course, I keep up-to-date with
the wider baking community and like to see which styles and bakes
are trending but, in terms of design, it can be anything from the
latest runway shows to a cushion or a plant that I've just happened
to walk by. I'm always on the lookout for things that stand out to
me and I'm always considering how something I like could be
translated into a baked good. It's a very niche area!