With our countryside home in the heart of the beautiful South Downs National Park, love and respect for the natural world has always been at the heart of what we do. Across over two decades of collections, the Earth's wonder has been a consistent source of inspiration, from the name of our brand (originating from the ancient term for a copse of Aspen trees near a water well) to the motifs and imagery seen throughout our designs.
As a company, we are working to sit the Earth at the table. This means that when we make decisions, we give the Earth a voice and say on what actions we take, working consciously with the environment in mind. Last April, we furthered this commitment to the environment by launching our internal Sustainability Strategy, which we use to ensure that sustainable fashion is at the core of our business.
This World Earth Day, we want to share the progress we have made in the last year.