Discover Aspinal of London

Aspinal's Mayfair

In our first instalment of Aspinal's London, we go back to our roots and explore the local Mayfair area. With a flagship store located on Brook Street, and concessions in House of Fraser Oxford Street and Selfridges Oxford Street (our first ever store), Mayfair is one of our busiest locations today.

We have put together our guide to some of the best restaurants and iconic locations in the area.


The host of our London Fashion Week Presentations, the iconic Art Deco hotel is the epitome of British luxury. The legendary Afternoon Tea in the Reading Room is second to none and the Concierge team never forget a face. Pop in to the glamourous Fumoir Bar just off the foyer for an intimate after-work drink, and don't forget to pick up some flowers from McQueen's on your way home.

Handel & Hendrix Museum

Our Brook Street store is located in the house of Baroque composer George Frederic Handel. The store is covered in beautiful wooden panelling, and boasts a stunning original fire place. The building is infused with musical history, as in 1966 the legendary Jimi Hendrix moved into the flat next door. Learn more about the two iconic musicians and their time in London at the Handel & Hendrix museum which can be found up a staircase beside the store.


Located just behind our Brook Street store within Lancaster Court, Hush is a favourite destination in the area. Whether you are dining or simply going for cocktails, the Hush is a very glamorous place to spend the evening. Boasting one of the larger and beautifully presented outdoor spaces in the area, enjoy homemade food for lunch, a delicious spread for Afternoon Tea, or carefully concocted cocktails after work.


Currently closed for refurbishment, Nagomi is due to reopen at the end of June. A traditional Japanese restaurant with charming staff, Nagomi's delicious offerings include sushi, ramen and hot pots, among many other options on the menu, all served in a cosy atmosphere. Nagomi offers an authentic experience to those in the know, and can be found just off Blenheim Street.

Assunta Madre

Just down the road from Nagomi is Italian fish restaurant, Assunta Madre. Originally opened in Rome by Johnny Micalusi, the fisherman teamed up with Andrea Reitano and a third backer to bring a London outpost, designed as a replica of the original for the homesick Italians in the city. With vibes of a proper Italian osteria, there are boxes of Italian wine in every corner. Fish is flown in daily from Rome and cooked authentically and served with a selection of colourful salads and traditional pasta.


Tucked away on Woodstock Street, Drunch is known for simple and focused dishes. The interiors are elegant, and the restaurant boasts a covered garden open from 5pm, with Shishas available to those who want one. Homemade teas and juices are also on offer, as well as puddings baked in-house. Drunch is open from breakfast until late, making it the perfect location for a breakfast meeting, to pausing for lunch on a shopping trip, to evening drinks.

St. Christopher's Place

Directly opposite the exit of Bond Street tube, a purple clock can be seen hanging above a tiny alleyway. Go down here and you are immediately removed from the hustle and bustle of Oxford Street and into a tranquil zone of independent boutiques and well-attended restaurants. A shortcut to Marylebone High Street, this unique pocket of London is a great place for luxury shopping and dining away from it all. The Whistles flagship can be found down here, as well as Georgian pub Lamb & Flag, and an array of independent boutiques.


This unique gastronomic restaurant is tucked away behind Oxford Street's House of Fraser, in a basement on Chapel Street. Elegant, spacious and typically Scandinavian, Beast is best known for its Dry-aged Nebraskan Angus Beef and Norwegian King Crab.

The Iron Duke Pub

Another favourite location for after-work drinks, the vibes of this local pub is familial and typically British. Perfect in winter for cosy drinks by the fire, the décor could be taken from the Georgian era with riding boots and marble busts scattered around.

The Antique Jewellery Company

This family-run jewellers specialises in fine vintage jewellery dating from the Georgian period to the 1950s. Founded in 2008 by Mother and Son duo Olly & Matt, find rings, lockets, brooches and many other exquisite items of jewellery here.

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