Discover Aspinal of London

This Years Christmas Gift Destination... 'Elfridges'?!

Dazzling displays, an electric atmosphere and gorgeous Christmas gifts - there's nowhere quite like Selfridges at Christmas.

The eagerly awaited sign of the impending Yuletide season are merrily displayed in the world famous Selfridges windows. This year Selfridges has invited Christmas shoppers into their magical and chic Christmas Grotto.

Lovingly renamed 'Elfridges' they have created super-sized versions of a few of their favourite designer items. All ages can enjoy escaping into their enchanting, festive Christmas grotto.

Along with traditional and heritage characters you'd expect to find in any Christmas display, they are instead featured on super-sized modern designer products.

Such as these little figures climbing up the sneeker using Christmas lights. Creating a fun, festive Toy-Story feel to the display.

Beats by Dr Dre headphones have created an empire in the last 5 years they have been on the market. Last year they owned 51% of an estimated 50 billion dollar premium headphone market. Thus becoming culturally iconic on today's high street.

Every girls dream- SHOES!

Tiny figurures skiing down the must-have pump by Charlotte Olympia is a personal favourite of the Aspinal team. A playful but chic accessory for this festive season.

This nostalgic display shows a spilt jar of Play-Doh at the London department store, with Christmas folk playing on top.

Carrying on the childhood theme with the Barbie's hotel and penthouse window display...


If Christmas shopping brings you out in a cold sweat then Selfridges could be your saviour this festive season.

Somewhere between a personal shopper and a yuletide elf, the sartorially advanced 'Elfridges' attired in personalise bomber jackets, will take the stress out of your list.

If you make an appointment, free of charge at Selfridges from today onwards, your personal Elfridge Elf will navigate their way around the 600,000 square feet of the department store on your behalf to source the perfect gifts for all your friends and family.

They'll even wrap it for you!

Looks like Selfridges has got Christmas sorted for you... Don't forget to visit the Aspinal concessions in the Homeware and Stationary departments to make your Christmas complete!

Free Personalisation in store on 23rd November SO don't forget!

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