Our Spring/Summer Press Day took place in the very beautiful Claridge's Hotel, where we unveiled our much-anticipated new collection.
Inspired by the hazy British summers of our childhood, the English countryside and the posh but naughty film adaptation of The Go-Between, next season, Aspinal brings the country to town with a collection of covetable contemporary classics.
We were joined by various influential members of press, editors, bloggers and friends of the Aspinal of London brand.
When our guests entered they were transported into the English countryside on a perfectly beautiful sunny day, far away from the reality of the current rainy weather.
The first room was dedicated to our Men's collection. As we love to champion British craftsmanship and materials this season we have launched a range for men all handmade in Cumbria.
Made by the finest quality English Saddlery leather, English cast brass hardware and English bonded canvas and tweed, the England briefcase, messenger and small messenger borrow their structure and aesthetic of the traditional English Sporting bag and bring it right up to date for an urban customer with each of the bags boasting tech compartments along with practical features.
Our Mount Street family has been updated in hard working Saffiano Leather.
The 'A' tote is new for Spring Summer 2014, a raw roomy, rough-luxe leather tote with clever adjustable strap so that is can be carried by hand or on the shoulder. In signature black and brown Aspinal leather with the iconic 'A' stitch detail and chunky nickel buckle.
The Satchel family, including the bestselling Harrison and Satchel briefcase, have been updated in a new natural waxy leathers in Aspinal tan, chocolate and black. New for SS14 the weekender bag is a roomy structured travel bag, in luxurious smooth leather designed to get even better with age.
The second room was for the ladies collection. Building on the brand's iconic heritage products, The Marylebone, The Berkeley, The Brook Street and the Mayfair, Aspinal have created complimentary new families of bags and accessories carrying the iconic hardware and featuring the brands signature silhouettes.
In soft deer brown, intense poppy red, freshest cricket-white ivory, deep beetle black and uniform navy are the colours used for this collection all inspired by British summertime. The skins include nubuck, python, saffiano, smooth calf and pebbled grainy leathers, with an emphasis on the contrast between subtle tactile textures.
A totally new family to be added to Aspinal of London's brand is the Letterbox lock family. This family of bags are practical and luxurious English day bags.
The Saddle bag is a ladylike twist on the classic cross body, now featuring the new Aspinal letterbox closure. The pared back modern shape is totally functional and the little letterbox surround hardware is completed with a padded leather Aspinal shield shaped closure. Presented in gorgeous smooth leather, the saddle bag is a super versatile, quintessentially English day bag.
The Mollie satchel has had a re-vamp! The much loved Mollie shape has been updated to feature the letterbox lock, and finished in tactile smooth and pebbled leathers.
Rucksacks have been a huge trend for 2013, our new Rucksack brings the country to the city, in smooth leather with the letterbox lock, and a top handle for hand carrying this chic pack bag is relaxed and practical but full of attitude.
The Shield lock family was inspired by the original Berkeley bag, the all new Berkeley is a grown up English spin on the classic bowling bag. With feature Aspinal shield lock in colour matching or contrasting glossy enamel against the chic texture of saffiano leather, the bag's distinctive silhouette can be worn with the 'ears' tucked in for a neat bowling bag shape or out for a more relaxed attitude. Exquisitely engineered the top of the bag is super- secure with kissing leather panels concealing a full-zip. The perfect accessory for the new Berkley bag is our Berkley Purse stealing the show…
Our much loved Manhattan clutch has also had a beautiful makeover! Longer and sleeker with the eye-catching new enamel Aspinal lock and classic chunky chain is an optional shoulder strap.
Made to match the shield lock family is the covetable Berkeley refillable journal. Featuring the enamel Aspinal shield lock, this is to keep all your secrets locked away!
Adding to our bestselling Marylebone tote we've added the mini Marylebone, Marylebone light, Marylebone clutch and Tech Marylebone to the family.
The Marylebone Light tote takes our classic downtown, with a deconstructed body and a longer handle drop for wearing on the shoulder the Marylebone Light is a super chic contemporary tote with visible 'inside out' structure celebrated in contrasting skins, nubuck and leather bringing a luxe edge to summer.
Mini- Marylebone is the baby of the family- the iconic Marylebone in miniature with a cross body strap- the candy store of colours makes this bag even more irresistible.
The Marylebone Clutch is the most versatile work to play bag- a shoulder bag, cross body, evening clutch with cool layered contrast leather panelling and a front hand slide, the clutch is big enough to fit your i-Pad too!
The Tech Marylebone- meet the season's new I.T. bag! Innovation meets aspiration in the new Tech- Marylebone. The first luxury tote to feature integral juice pack and cable paths so you can charge your phone and tablet on the move, available in black smooth and grainy leather combination with nickel hardware.
To finish off the Marylebone family we have created the Marylebone refillable journal, the most covetable designed to pop in the Marylebone Light with matching signature leather frame detailing and simple magnetic tab closure.
Another addition to the Aspinal family is in the padlock family. The Hepburn bag has a new baby sister the Mini Hepburn. Super cute and with a cross body strap, this is a practical and versatile mini-bag with the traditional Hepburn double loop pulls and Aspinal padlock.
From our previous season our Sofia bag has been updated to reflect the signature Aspinal of London leather frame in contrasting and pebbled of smooth and nubuck leathers with plaited leather and chain double depth straps.
Even though it was raining outside it was sunny inside at Claridges! Thank you to everyone who came and made it a fantastic day.