When you think of the British summer you think of trips to the
seaside, 99 flakes and Pimms, but in the fashion world we think
about Christmas. Yes, Christmas! While it's 28
degrees outside, the publishing houses start work on their big
Christmas issues, and brands showcase their best gift ideas. So a
couple of weeks ago, Aspinal of London took part in the Selfridges
Christmas Press Day #destinationchristmas.
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As you would expect, when Selfridges go for a theme, they
really go for it - walking into the Old Selfridges Hotel it was
like stepping into an enchanted forest along with Alice in
Wonderland and Santa on hand to amuse everyone. 12ft trees lined
the walkways around the stands, all decorated with beautiful fairy
lights and accents of gold creating a glamorous grotto feel, and
there, surrounded by fairy lights was Aspinal of London. This
Christmas, Selfridges are really focusing on personalisation in
store and this is a service we already offer in Selfridges, so for
Christmas we thought we might do something a little bit
special.
Images via
Unwritten Hollywood
Aspinal of London will be offering a unique NEON embossing
service, allowing customers to have a range of leather goods
purchased in store monogrammed in a rainbow of bright shades.
Join us from 17th October to 24th
December
