Discover Aspinal of London

Aspinal of London. Behind the Scenes


Here at Aspinal, we take great pride in our ongoing endeavours to pair distinguished design with quality of the highest calibre. We never cease in our ambition of providing a truly exceptional collection. From the initial concepts and designs, right through to our meticulous crafting and manufacturing processes, our core values can be found on this journey from beginning to end.

Let us welcome you to a behind the scenes look at our new AW17 collection. We'll roll out the red carpet and provide you with an intimate insight into our inspiration, our family and what Aspinal means as a brand.

The New Collection

This Autumn we've drawn out inspiration from London's richest and most decedent historical cornerstone, The West End. We're harking back to an era of grandeur. Our collection is comprised of theatrical talent, standout performances, exuberant encores and rapturous applause.

Our palette takes on the rich warmth and heritage of those famous theaters, close and intimate, the relationship between the performance and the space that contains it. This rich opulence is captured by our designers, then condensed into a luxurious harmony. Scarlet red, navy, gold, blusher, grape, peacock, chanterelle, redwood and tan, underpinning with black and ivory. The scope of Aspinal's designers goes further to bring out the pomp from this classic era, we're expanding many of our existing ranges alongside our new highlights with; snake and leopard prints, alongside Aspinal's signature deep shine croc and embossed flower textures. Our bespoke crafting techniques see our specialist Monogramming with goldwork letters or our hand embroidered alphabet add the finishing touches to make your experience a personal one.

The Hepburn Bag, inspired by Hollywood Icon and namesake Audrey Hepburn. Our newest star is sophisticatedly simple, yet rich and full bodied, arriving with strikingly deep tones. For AW17, the Hepburn arrives with a depth of styles and complementing tones, Peacock, Brown & Tan Snake Print trim is delicately English, this combination with our smooth Italian calf leather creates a stunning centerpiece for any performance. The Hepburn encapsulates elegance and depth, with our signature textures, lizard print and deep shine jostle to share the limelight. The high gloss Black Patent and Deep Shine Red Croc are exemplary members of the ensemble, their gloss illuminates next to the understated but no less extravagant Jet Black or Midnight Blue Lizard. Our lizard print textured Hepburn is nothing short of sublime, it's luxurious to the touch and softer still on the eye. Whether large or mini, the Hepburn is designed to be modern, minimal, yet functional and timeless. A modern classic.

Our next arrival, the Editor's Clutch, is the versatile solution to the strains of modern life. Its sleek, slender design has modernity in mind, go from day to night with its detachable cross body strap. You'll find it difficult to avoid the centre stage with our patterned croc deep shine Italian calf leather. In deep shades of Vintage Tan, Amazon Brown, and Black, the Editor's Clutch captures the class and sophistication of the west end. Not to be outdone, another new comer, the spotlight shines on the Chelsea Bag. Its deep shine croc pairing is available in classic deep shine red, navy and black. With two compartments, chain strap and golden toned brass trimmed corners. It will be difficult to turn the limelight away from this double act.

This AW17, Aspinal has collaborated with one of Britain's most celebrated actresses, Michelle Dockery. The Dockery Collection receives red carpet treatment, with Smooth Scarlet and Monochrome Saffiano giving a fresh, contemporary lift to this vintage classic. Whilst the Dockery provides its modern silhouette, the ever-popular Marylebone Family continues to grow, with the brilliantly light weight Micro edition. The collection receives new tones and shades throughout, Tan Snake and Leopard Print raise the bar, with deep shine Navy, Red and Vintage Tan, choose between a plethora of textures; patterned croc, peddle and smooth Italian leather. The Black Embossed Flower make for a sensational lead role.

The Marylebone's micro treatment is shared for our Lottie Bag, this beautiful chained ultra-stylish is a showstopper. Arriving with an emphatic range of indulgent options; from the clean, classic Black Patent & Black Croc, to the new, daring, Sliver Python. Snake print and Velvet alternatives capture that west end anticipation.

For us at Aspinal, fashion and functionality go hand in hand, our designers always have the needs of our customers at the forefront of their mind. The bespoke personalized Mini Trunks have spacious storage in mind, while our newest Mini Oxford Rucksack, and Mini Islington Bag capture the essence of laid back practicality. This expansion of these ranges gives more flexibly for those who need it. The carry all of luxury living.

AW17 is crowned with the growth of our Pegasus Family, the Top Handle Bag is the pinnacle of glamourous day wear. Smooth Black & Ivory underpin its contemporary status, a limited-edition range of future classics has been revealed; the Soho Clutch, Mini Trunk Clutch, and Mini Marylebone, have all received high caliber embellishments. 23 carat gold dust and Swarovski hand detailing demonstrate the lucrativeness of our Pegasus collection.

Aspinal X Hand & Lock Collaboration

Coming into the new season marks 250 years of embroidery, together with fellow heritage brand Hand & Lock, we've refashioned one of our landmark vintage fashion icons, The Mayfair Bag. Inspired by England's botanical gardens; the delicate, intricate and handmade poppy and butterfly motif's pay homage to British artistry and culture. Our collaboration can be seen on display at the Victoria and Albert Museum.

The Design Process

Designing begins 12 to 18 months before a collection is launched. Our designers aim to tell a story with each collection and create mood boards to illustrate each new theme and capture the essence of the collection. This season's mood board is influenced by the west end and its lavish, its opulent pallet of deep reds, velvet curtains and luxurious feel.

The next integral stage is colour testing in our tanneries. Each colour is selected according to the specific leather, ensuring it is completely unique to us. After this, our designers begin to sketch out the new styles, carrying sketchbooks everywhere and deriving inspiration from even the most unexpected sources. Initial sketches are then passed onto the wider team to perfect the details and dimensions

The People

The process of creating and delivering our elegant and high quality products to you is undertaken by a large collection of people. From the designers, tanners and embroiderers who create our wonderful products to our dedicated sales teams across the globe whom ensure you have a first class experience in store, the Aspinal family is vast. To find out more about our people, we sat down with both our Creative Director and our Group Learning Manager to discover more about the new AW17 collection and what it takes to work for Aspinal.


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