This February saw Aspinal of London roar on to London Fashion week, revealing our new lion inspired AW18 collection. The patriotic theme set out to remind us of both the unique relationship and heritage linking this beautiful animal to London and England and that, most importantly, in the last forty years, the African lion population has reduced by almost a half. Based on this, we produced a range of beautiful silk scarves with artist Emma Shipley, profits from which will benefit the Glen Garriff Conservation charity, a lion reserve and charity in South Africa, helping to secure the future of the lion species.
Entering through an imposing and mysterious door with its majestic lion's head knocker, we invited guests to our Regent St Flagship store, which had been transformed into a traditional country house , looking out over a wondrous and enchanting scene. English gardens, with their pleasing symmetry and harmonious structure, also inspired our seasonal palette of rich and vibrant colours and modern take on classical design.
New styles this season include:
MINI LION TRUNK CLUTCH AND LION TRINKET BOX
Our striking lion's head hardware embellishes and safeguards a dedicated collection, from the seductive Lion Trinket Box in classic black velvet, croc and studs to a range of Mini Trunk Clutches in opulent velvet, smooth tan, ivory and redwood and daringly transparent acrylic. (The trunk can perfectly fit Aspinal's purses, pouches and handbag tidy-alls, to keep your contents discreet.)
LION LANSDOWNE BAG
Powerful leonine heads stare out defiantly as they adorn our ladylike Lion Lansdowne Bags, a modern classic available in small and large versions and in navy and claret colourways, with on-trend wide strap.
LION JEWELLERY AND LION SCARVES
Gilded lions inspire a capsule range of jewellery including necklaces, rings and stud earrings, whilst artist Emma Shipley on her classically-inspired silk scarf design depicts the lion in its many incarnations and reminds us that even the strong require protection - "The lion population has declined by 43% percent since the early 1990s. Please support the lion family..."
LION & STARS HAT BOX
A miniature, shiny black croc hat box, embellished with brass lion heads and embroidered stars.
HAND EMBROIDERY COLLECTION
The Rosette and Tudor Silk embroidered Mini Trunk and Micro Hat Box reflect Aspinal of London's interest in British heritage. Richly embellished with silk and gold thread, the designs are inspired by motifs from the best-selling Aspinal signature scarf and from antique British tapestries.
Continuing the trend of round bags, we welcome the arrival of our fashion favourite, the new Jackie 'O' Bag. A 70s retro vibe is hinted at, with our exclusive and luxurious new quilting in fine grain kaviar leather, presented in classic black and navy.
MOLLIE LARGE AND SMALL
This delightfully retro-style satchel is available in two sizes, both with the unmistakable Aspinal shield tuck lock. With its stud detail, this bag has a cute 70's preppy vibe and both sizes come in classic tan and black with a pop of topaz, perfectly updated and lightweight. With plenty of interior pockets and an exterior back pocket, this practical bag is a timeless Aspinal classic, perfectly reflecting the town and country roots of the brand.
MINI AND MICRO HAT BOX
The vintage-styled Hat Box makes a welcome comeback in a range of rich, jewel-inspired colours - amber, amethyst and topaz - and in mini and micro incarnations, with chain strap.
The cutest new addition to the Aspinal family comes in the form of our new Blogger Bag. Available in soft pebble, practical black and navy, with a shot of colour - amethyst, topaz, scarlet and mustard carrera. This bag comes with a cross body strap and has practical card slots on the back wall. You can fit a small phone, keys and lipstick with room to spare!
ST JAMES BAG
This chic bag comes in two smooth stylish colours, tan and navy, and in two sizes, small and large. With two zips dividing the two sections, it becomes super practical, the larger size with plenty of room for A4 paperwork and an iPad. Both sizes have a detachable cross body strap.
The baby of the Mayfair family has arrived in the form of the darling new Micro Mayfair. Made in croc and smooth croc, it is available in black, amethyst and topaz. Both of which feature chain straps.
Trunks receive the miniaturisation treatment, as we present our gorgeous new Trinket Box in chic black croc and black galaxy.
SMALL 'A' HOBO
Building on the success of our large Hobo, we proudly introduce this season the 'A' Hobo in a smaller size. Crafted in soft pebble leather, this is the ideal everyday bag, and, tucked safely under your arm, it can accommodate all your needs for the day.
OVERSIZED AND MIDI LONDON TOTE
This new tote is the ultimate in practicality and style. Created in soft pebble leather, it comes in beautiful jewel tones alongside a classic palette of a newly-developed soft croc - a new addition to our exclusive croc textures. This bag is presented in two sizes, both with a central zip and a signature 'A' stitched leather inlay.
ASPINAL NEW QUILTING COLLECTION
This season we introduce a signature quilt on kaviar printed leather. The collection includes the Mini Trunk, Lottie's, Small Mount Street Back Pack and the Jackie 'O'.
'A' SIGNATURE COLLECTION
'A' Is For Aspinal
Feature the exclusive 'A' stitched leather inlay as a signature detail - on the 'A' Hobo Bag, 'A' Carry All and 'A' Shopper.
To see the highlights from the day visit our instagram at https://www.instagram.com/aspinaloflondon/
Famous faces coming to view the new collection included Aspinal friends, Binky Felstead, Vogue Editor, Edward Einfeld and Olivia Palermo. Singer, Mollie King also paid a special visit to see the updated Mollie Bag.