How Female Icons use Colour on Instagram

From bold tones to softer hues, colour is often used as a tool of self-expression. With the help of internationally renowned colour psychologist, Karen Haller, who has worked with colour for over 20 years, we decided to look at the Instagram feeds of nine celebrities to see which tones they featured the most in their 2016 posts. Choosing inspirational British females as well as some our favourite women from across the pond, we analysed their images to see what their use of colour might represent and how they use it to reflect their individual personalities and beliefs.

Beyonce Knowles

Known around the world as ‘Queen Bey’, R&B singer, actress and talented songwriter, Beyoncé, is true royalty in the world of international music. An icon of femininity and empowerment, Beyoncé’s Instagram feed undoubtedly reflects these values. Radiating confidence and strength, her dominant colour for 2016 was gold. Majestic and victorious, gold is a colour very much associated with status, prestige and wealth.

A post shared by Beyoncé (@beyonce) on

Majestic and victorious, gold is a colour very much associated with status, prestige and wealth.

Close

Venus Williams

A female tennis player who was once considered the best in the world, Venus Williams has a long list of tournament titles and medals to her name. While white is traditionally associated with tennis, her Instagram page couldn’t be more vibrant. Venus’ love of colour represents a more playful, fun side to her which contrasts to the disciplined nature of her profession. She really embraces colour, using it to express her creativity in her fashion and interior design pursuits.

Venus’ love of colour represents a more playful, fun side to her which contrasts to the disciplined nature of her profession.

Close

Alexandra Shulman OBE

During her 25-year stint as Editor of British Vogue, Alexandra Shulman has kept the magazine at the forefront of high fashion and will certainly be leaving her mark when she steps down this summer. Alexandra Shulman’s Instagram page is awash with high quality images that showcase her impeccable taste. From images of books to glimpses into her fashion-led life, her feed is predominantly made up of a sleek black and white palette. An archetypal pairing, black and white symbolises precision and clarity as well as an unwillingness to settle for anything less than perfection.

Black and white symbolises precision and clarity as well as an unwillingness to settle for anything less than perfection.

Close

Jessica Ennis

An Olympian with several medals under her belt, Jessica Ennis is celebrated globally for her drive, focus and determination within her successful sporting career. With it being the colour of her Team GB shirt as well as a hue that radiates energy, it’s no surprise that Jessica Ennis’s Instagram feed is dotted with tones of red. As well as a colour that gets you noticed, red also expresses stamina, determination and speed making it particularly prevalent in a sporting environment.

As well as a colour that gets you noticed, red also expresses stamina, determination and speed making it particularly prevalent in a sporting environment.

Close

Sheryl Sandberg

From her role as Chief Operating Officer of Facebook to launching LeanIn.org, a non-profit organisation that encourages female leadership, Sheryl Sandberg truly is an inspirational woman. Professional and level-headed, her choice of colours are prevalent to her work and attitude. Dark blue represents her intellect while white symbolises clear headedness. Similarly, the frequent use of black in her clothing portrays determination and ambition, key traits that have helped her excel in her career.

Dark blue represents her intellect while white symbolises clear headedness.

Close

Oprah Winfrey

Talk show host and prominent philanthropist, Oprah Winfrey is widely considered one of the most influential women in the world. Oprah likes to frequently earth herself and escape the unnaturalness of modern living, seen through her many photos on her Instagram that feature fresh green hues. Universally, green represents a love of the planet as well as peace, harmony and equilibrium.

A post shared by Oprah (@oprah) on

Green represents a love of the planet as well as peace, harmony and equilibrium.

Close

Naomie Harris

From child star to Bond girl, talented British actress Naomie Harris has been gracing our film and TV screens for nearly three decades now. Whether she’s out with friends, at award ceremonies or soaking up the sun on holiday, her Instagram showed that she opted for yellow regularly in 2016. Typically representing happiness, optimism and positivity, yellow is clearly a favourite of Naomie’s.

A post shared by Naomie Harris (@naomieharris) on

Typically representing happiness, optimism and positivity, yellow is clearly a favourite of Naomie’s.

Close

Arianna Huffington

A prominent writer and co-founder of The Huffington Post, Arianna Huffington is known for her intellect. The colour that stimulates the mind and clear thought, dark blue was a common occurrence across her Instagram feed throughout 2016. From her pictured against backdrops of blue at events to wearing the tone from head to toe at a film premiere, this hue communicated her knowledge, rational, authority and integrity as a person and in her role as a journalist.

The colour that stimulates the mind and clear thought, dark blue was a common occurrence across her Instagram feed.

Close

Pandora Sykes

Former Fashion Features Editor at The Sunday Times Style magazine and now a prominent freelance journalist, Pandora Sykes is certainly one to watch in the fashion world. Not one to shy away from bright hues, Pandora incorporated many different colours into her outfits and her surroundings throughout 2016. From shocking pink and toned down khaki to her stand out red boots, the unexpected colour combinations she opts for project confidence and individuality.

From shocking pink and toned down khaki to her stand out red boots, the unexpected colour combinations she opts for project confidence and individuality.

Close

Discover Aspinal of London's colourful collection here

Read more on our analysis of the inspiring British women’s Instagram’s here

Read more on our analysis of the inspiring American women’s Instagram’s here